Convince clients to work in an Agile way together
“How do we get our clients to work in an Agile way with us?” A lot of companies, especially technology companies, ask this question. Understandably so, they understand the value of Agile yet the clients are rarely ready to join. So what do clients want? In short, a sense of control. And to provide a sense of control we traditionally tried to make the time and cost known, and to do that we pushed known scope. But this is a false sense of control. This attempt to make the unpredictable predictable has failed in client engagements. What we are trying to do in Agile is to flip this formula. We deliver value quickly, not just work, and give the client the ability to adjust. We need to keep in mind the value in the Agile Manifesto “Customer collaboration over contract negotiation.” Where we focus our efforts on collaborating more than negotiating. The approach will vary depending on the client and the level of trust built between you and them. Let us break them down using the Law of diffusi